Context and Overview

Advertising serves as a pivotal tool for disseminating information about energy innovations, promoting sustainable practices, raising awareness about the importance of energy efficiency, and helps filling the gap between technological advancements and public acceptance. Public relations play a crucial role in fostering trust and credibility within the energy sector, facilitating open communication with stakeholders. This MC aims at providing students with the knowledge and skills necessary for rational advertising and public relations decision creating long-lasting value for organisations in the Energy sector. During this MC the students will get acquainted with the latest trends and concepts of advertising and public relations to orientate themselves in the advertising and public relations activities and to develop, implement and evaluate advertising and public relations plans. Students will gain knowledge of key internal and external factors that impact the process of developing, implementing, and managing plans of advertising and public relations, as well as in periods of crisis.